It is an internet advertising model, this help in direct traffic to the website.
PPC stands for pay-per-click, it is an internet advertising model, this help in direct traffic to the website. In this model, advertisers pay a fee every time whenever one of their ads is clicked. In this way buying visits to your site, rather than to “earn” those visits. In PPC, Search engine advertising allows advertisers to bid for ad placement in a search engine's sponsored links. When someone searches for a keyword that is related to their business offering, your ads will appear on the top or on the side bar to give an extra edge to the customer to reach to your website. Let us assume if we bid on the keyword “PPC Network,” our ad will be shown in the very top of the Google search engine.
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